Thanks for coming to our NYCxDESIGN event. Join the Breadbox Studio Harlem and Design Technology Meetup Group!


Breadbox Studio participates in NYCxDesign 2013 on May 11 with designers (left to right) Joe Masibay, Jeeyun Lee, Peter Kelley, Nancy Yi Liang and Will Sakran. Photos of the event: Joyce Troy.

 “It was great to meet so many interesting and interested people. I enjoyed talking to everyone. I’m glad that people from the neighborhood as well as from all over town came. Thanks to everybody for coming out! 

In order to continue the conversation and get ideas going, I’ve established the Harlem Design and Technology Meetup group for adults. The introductory meeting is on Thursday, June 13 at 6:30 p.m. here at Breadbox Studio. Attendance is free but limited to Meetup members so if you’d like to come— you are welcome to join our group!”

Joe Masibay, Breadbox Studio

Recap of the NYCxDesign Event 
Artists, designers, self-proclaimed technology geeks and other creatives came to Breadbox Studio on Saturday, May 11 to talk with toy designers, watch demos and mingle.

As a participant of New York City’s first design week, Breadbox Studio invited designers Jeeyun Lee, Nancy Yi Liang, Will Sakran and Peter Kelley (who was able to change plans at the last minute to be a part of the event) to share their experience in toy design and their passion for digital technology as well as other creative professionals like Joyce Troy and Arthur Young-Spivey to demonstrate and explain 3D printing technology. The event was a unique chance to interact personally with the designers and the tools and technology being showcased.

Kids and adults came to get some hands-on experience. A downtown visual artist who made the trek uptown said he was happy for the opportunity to talk shop with the pros: “Joe was a great host and is so technologically knowledgeable about his equipment. Quite impressive. Peter Kelley, with his wealth of design experience, was such a nice guy to talk to and learn from. I got my head scanned with a Microsoft Kinect [Xbox 360 add-on that is like a super webcam] and was holding a 3D digitally printed plastic model of myself in less than 30 minutes!”


NYCxDESIGN launched with Christine Quinn on Monday at Times Square

City Council Speaker Christine Quinn and Savona Bailey-Mclain from The
West Harlem Art Fund look on as Joe Masibay of Breadbox Studio invites
the crowd at Times Square to visit Harlem during New York’s first Design Week.
Photo: Linda Griggs, independent curator.

Joe Masibay, owner of Breadbox Studio and Savona Bailey-McClain, Executive Director of The West Harlem Art Fund attended the launch of the NYCxDesign at Times Square on May 6 at the invitation of City Council Speaker Christine Quinn.

Joe Masibay took to the podium to invite everyone to his Harlem toy design studio and collaborative co-working space. He would like everyone to be able to experience and learn to use digital technology by offering co-working space, classes for all ages and opportunities for monthly meet-ups for local designers and creatives.

He urged everyone who wanted to get involved to come  to Harlem on Saturday to check out the studio and to share ideas.

Breadbox Studio and The West Harlem Art Fund have partnered for this event because they would like to continue to grow and develop the design community and digital technology in Harlem. Joe Masibay and Savona Bailey-McClain agree:  “We need the continuing support of Harlem residents and businesses. We also need the support of local government: We welcome more initiatives like NYCxDesign and funding.”

See you on Saturday!

Breadbox Studio at NYCxDesign
High-Tech in Toy Design Not Just for Toys
Toy designer Joe Masibay and colleagues give insight and demonstrate cutting-edge technology
Saturday on May 11, 2013 at 6 pm
1844 Adam Clayton Powell Junior Boulevard
(between 111th and 112th Street)

This event at Breadbox Studio is a partnership with The West Harlem Art Fund.

More information on the launch:

Article: The Epoch
Blog: Brimming NYC/West Harlem Arts Fund

May 6, 2013  Launch of the NYCxDesign Week by City Council Speaker Christine Quinn.
Official NYC Council Photo by William Alatriste.

Toy Designers to give insights and high-tech demonstrations at Breadbox Studio in Harlem on May 11, 2013 at 6 pm

H I G H – T E C H   I N   T O Y   D E S I G N   N O T   J U S T   F O R   T O Y S
Toy designer Joe Masibay and colleagues give insight and demonstrate
cutting-edge technology

As part of New York City’s inaugural Design Week from May 10 to May 21, Breadbox Studio will host an event showcasing toy designers and their high-tech tools on Saturday, May 11.
“Breadbox Studio is about generating and developing fun—and we have fun in the process,” says studio owner Joe Masibay, as he talks about the upcoming event at his Harlem design studio.

“I’ve been working here in Harlem since 1999. Before that, I was with a toy invention firm in Chicago. Back then, it was difficult to connect and collaborate with other designers in the neighborhood, and I wanted to change that. I’m trying to bring together creatives, aspiring artists, and designers from all fields. I want them to get a chance to know what my studio has to offer—and, more importantly, to experience first-hand the cutting-edge technology that we use and to learn how they might use it in their own work,” Masibay says.

Visitors to Breadbox Studio, located at 1844 Adam Clayton Powell Jr. Blvd., will also get to see a technology that they might already have at home—a Kinect scanner originally intended for Xbox—used in a surprising new way.

Masibay is especially pleased to announce that the following colleagues and collaborators will join him to present their experiences and answer questions:

Jeeyun Lee  Harlem toy designer and artist freelancing out of Breadbox Studios
Jeeyun has worked on projects for Fisher-Price, Tomy, and Lego. She has a background in fine arts and fashion illustration. Aside from her work as a toy designer, she is also a working artist and takes commissions.

Jeeyun/Toy Design

Nancy Yi Liang  
co-founder of an online platform selling customizable products

Nancy is a Yale graduate passionate about democratizing design and manufacturing as well as making it easier for people to create their own products. She is responsible for design and business at Mixee Labs, which builds online software to make creativity accessible to everybody. Nancy has worked with designers and advisors at Breadbox Studio to grow Mixee Labs.
Mixee Me: Create a customizable 3D-printed person

Will Sakran  
principal engineer/designer at Metre Ideas and Design, a product design firm

Will holds a degree in electrical engineering and has an interesting range of professional experience, from missile defense systems to dancing Elmo Dolls. His firm recently launched their own product, Toobalink, an eco-minded construction toy that works with paper towel and toilet tissue tubes. Sakran’s Brooklyn-based firm has collaborated with Breadbox Studio. Joe Masibay did some development work on Toobalink.
Toobalink Shop


Breadbox Studio at NYCxDesign
High-Tech in Toy Design Not Just for Toys
Toy designer Joe Masibay and colleagues give insight and demonstrate cutting-edge technology

Saturday on May 11, 2013 at 6 pm
1844 Adam Clayton Powell Junior Boulevard

(between 111th and 112th Street)

This event at Breadbox Studio is a partnership with The West Harlem Art Fund.

Breadbox Studio participating in NYCxDESIGN on May 11, 2013


Joe Masibay, surrounded by toys that he created or helped to develop,
holds a 3D printed robot.

NYCxDESIGN is New York City’s first official design week happening from May 10 to May 21 and BREADBOX STUDIO is excited to showcase design and technology in Harlem.

“I want to make design and technology in Harlem more visible to and appreciated by the city’s professional creative community,” Joe Masibay, owner of Breadbox Studio, explains his involvement.

On Saturday, May 11 toy designer and inventor Joe Masibay and colleagues will be giving insights, demonstrations and answering questions about toy design development and the technologies involved like 3D printing and digital sculpting and modeling.

This event at Breadbox Studio is a partnership with The West Harlem Art Fund. According to Savona Bailey-McClain, Executive Director of The West Harlem Art Fund, “We support Breadbox Studio in Harlem because we understand that the disciplines of art, design and technology have to work together to create new jobs and develop new innovative products. Harlem is on the brink of becoming a destination for creative professionals. Strategic partnerships are forming with like-minded people. And with the mix of new restaurants, incubators and waterfront, Harlem’s future is looking bright.”

Mark your calendars and stay tuned.. we will unveil the speakers (Harlem area and NYC toy and product designers) soon!

For more information— click the links:
Breadbox Studio at NYCxDESIGN
About Breadbox Studio
About The West Harlem Art Fund
About NYCxDESIGN 2013